The name is really just a name. Some items are FAR more expensive than Whole foods. However it's clean and easy to find things.
Humble exterior that had me concerned over content and quality, but you'll be surprised at the variety of foods available here. I was very pleased with selection and prices. The store is always kept very clean and employees are informed, polite and always wearing a smile. I have yet to have a bad experience here.
I'm not a huge fan of the upkeep of the parking lot but then again, that's minor.
In early July 2015 I went back to the cashier to show her I'd been overcharged a bit for a product. She called her supervisor and I was refunded and given approximately $5 item free. I've been refunded the difference, after finding I'd been overcharged before there, but I guess they have a new policy. What a treat! Made my day:}