[Full Edit] After an incident where some minor damage occurred to my street rod, the owner of the company took the time to visit with me at the storage unit where the car is located. He compensated me properly without hesitation, and we chatted for about 2.5 hours about life. A very strong sense of good will behind the owner of the company. They charge the same price for every tow, regardless of the size/weight, and they are cheaper per tow, than any of the competition, and the sole purpose of the company since it's foundation by the owner is (in his words more or less) is to help that single mother, stuck on the road side at night, or the person broken down without any roadside assistance and is late for work, or the guy stuck with a dead battery at night when it's -25 degrees, etc, etc -- they will be there for them when nobody else is available... If anything, I'm glad I went through this minor incident, just for the chance to meet and get to know the owner and to learn a few more things in life. Note: the owner also held a training session for all his employees regarding the handling of customer issues/complaints and is a strong believer in customer satisfaction as well. This customer was more than satisfied.