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This is one of three or four gift shops ion the same block of 4th avenue downtown that are at least a start at pulling in a few more shoppers from the Southridge Big Box wasteland. Alison's is not a wide ranging gift store but as part of the threesome (with J.J. Springer's and, across the street, Dandy Lines) it makes up part of a nice hour of browsing for that special little something. As the name implies, Alison's focuses on products that can be custom embroidered.